LIVE

LIVE is a proposed campaign for Airbnb designed to bring Gen Z together and make long lasting connections. It will offer guests a chance to connect at and travel together to live events like music festivals.

Guests can sign up on an addition to Airbnb’s current app. The can choose which bundle offer they’d like, what days they’d like to attend the music festival, and find an airbnb close to the festival. 

At the festival, there will be different wayfinding signs to help guests find LIVE areas.

Guests will be given welcome guides based on their bundle. They’ll contain the guest’s badge and wristband.

To get the word out to Gen Z, and to help keep the connections made at the festival, a social media campaign would also be launched.